AI Takes Centre Stage: Super Bowl 2025 Advertisements
The 2025 Super Bowl showcased a significant presence of artificial intelligence (AI) in its advertising lineup, with several tech giants leveraging the event’s massive viewership to highlight their latest AI innovations. Here’s a breakdown of how various AI companies presented their products during the recent Super Bowl:
OpenAI’s Debut: “The Information Age”
OpenAI made its inaugural Super Bowl appearance with a 60-second commercial titled The Information Age. The ad employed a pointillism-inspired animation to trace humanity’s technological evolution—from early tools like fire and the wheel to modern breakthroughs such as DNA sequencing and space exploration. It culminated by showcasing practical AI applications, with ChatGPT assisting in tasks like drafting business plans and language tutoring. This approach positioned AI as a natural progression in human innovation, emphasising its role in everyday life.
Google’s “Dream Job” and “Party Blitz” Campaigns
Google launched a comprehensive campaign to highlight the capabilities of its AI software, Gemini. The flagship commercial, Dream Job, commemorated the 15th anniversary of Google’s first Super Bowl ad. It narrated the story of a father preparing for a job interview with the assistance of Gemini Live, Google’s conversational AI. The ad demonstrated how the AI could help transform personal experiences into compelling interview responses, boosting the user’s confidence.
Another ad, Party Blitz, took a more humorous approach, depicting a young man using Gemini to navigate a Super Bowl party, underscoring the AI’s utility in providing timely information in social settings.
Meta’s Star-Studded Promotion of Ray-Ban Meta Glasses
Meta collaborated with celebrities Chris Hemsworth, Chris Pratt, and Kris Jenner to promote its AI-powered Ray-Ban Meta Glasses. The commercial humorously featured Hemsworth and Pratt exploring what they believed to be a museum, only to discover it was Jenner’s private art collection. Throughout the ad, the actors used the smart glasses to enquire about various art pieces, highlighting the product’s AI capabilities in providing information seamlessly.
GoDaddy’s Return with “Airo”
After an eight-year hiatus from Super Bowl advertising, GoDaddy returned with a commercial promoting Airo, its new AI-powered tool designed to assist small business owners. The ad featured actor Walton Goggins humorously portraying various characters, emphasising the versatility and utility of the Airo platform in helping entrepreneurs manage and grow their businesses. GoDaddy’s decision to return to the Super Bowl was driven by Airo’s success in empowering over 3 million U.S. customers, making this the ideal moment to showcase its impact on advertising’s biggest stage.
Salesforce’s “Ask More of AI” Campaign
Salesforce re-entered the Super Bowl advertising scene with a 30-second spot starring Matthew McConaughey. The ad was part of the company’s broader Ask More of AI campaign, focusing on how AI can actively serve customers rather than just existing as a concept. The commercial emphasised the practical applications of AI in enhancing customer relationships and business operations.
AI in the Spotlight
These advertisements collectively highlight a strategic effort by leading tech companies to demystify AI and present it as an accessible, beneficial tool in everyday life. Among them, OpenAI’s The Information Age was widely praised for its artistic approach and historical framing, while Google’s Dream Job resonated with viewers due to its personal and relatable storytelling. Meanwhile, Meta’s humorous take and GoDaddy’s return after a long absence generated significant buzz, showcasing AI’s growing influence across industries.
By leveraging the Super Bowl’s vast audience, these firms aimed to showcase the practical applications of their AI technologies, emphasising their potential to enhance various aspects of daily living.
